Despite the market having a small number of luxury automakers, including Japanese luxury brands like Acura

Infiniti of Nissan, Toyota's luxury subsidiary Lexus managed to carve out a unique place for itself.

Lexus focused luxury over performance in contrast to other premium brands.

With its very smooth and luxurious ride quality, out-of-the-box aesthetics, perfect comfort,

Lexus has defined the luxury form factor since its beginnings. All of these were more affordably available

But, Hyundai was developing plans and notes for its luxury business since it was vying for the industry's crown

Genesis launched the G80 and G90 right away after Hyundai announced it to be its premium division in 2015

The business reintroduced the G70 in the months that followed, declaring full battle on both Lexus