The luxury-focused Genesis G70 is produced by the same firm that made the Hyundai Accent and Kona.

Hyundai planned to start a spinoff in 2015 to improve the perception of their deteriorating brand.

“

The firm had to completely alter its strategy in order to avoid being seen as the bottom

in addition to employing German designers from well-established luxury companies.

Early in the twenty-first century, there was a widespread distaste towards cars with a Korean foundation

The vehicles were basically unreliable and poorly constructed with plenty of plastic parts.

Millions of Hyundai cars were recalled due to reports of engine fires, airbag malfunctions

A hail Mary may turn around a brand that is in trouble. the Genesis G70 is here.