The luxury-focused Genesis G70 is produced by the same firm that made the Hyundai Accent and Kona.

Hyundai planned to start a spinoff in 2015 to improve the perception of their deteriorating brand.

The firm had to completely alter its strategy in order to avoid being seen as the bottom

in addition to employing German designers from well-established luxury companies.

Early in the twenty-first century, there was a widespread distaste towards cars with a Korean foundation

The vehicles were basically unreliable and poorly constructed with plenty of plastic parts. 

Millions of Hyundai cars were recalled due to reports of engine fires, airbag malfunctions

A hail Mary may turn around a brand that is in trouble. the Genesis G70 is here.